Market Intelligence is the essences of Business
Market Research helps in understanding of who your consumers are and what they want
Data Collection & Management
Market Research helps you understand your competition and make the right moves.
Market Research helps you identify business problems and fix it with an understanding of the complete system.

Secondary Research Techniques

Published data which are ready to use are called "Secondary data". These data are already collected, used and made available for various research purposes. Secondary research is highly useful during questionnaire development and report writing. Also, some of the field findings can be cross-checked with secondary research data.

Sources of Secondary Data Research

  • Internet (Industry & business related websites)
  • Industry Associations/Boards’ Annual reports/Newsletters
  • Business News dailies
  • Business journals & magazines
  • iNORI’s previous reports and proprietary databases
  • Publications from Government and academic institutions

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