about us

About Our Company

Innovative Opinion Research India Pvt Ltd [INORI] headquartered in Chennai, India is a name transition of Opinion Research Group from Jul 2009 to serve and cater globally and to have a unique name in Marketing Research Industry. Prior to this name transition, Opinion Research Group was a name transition of Dakshin Research from 1st May ‘2006 with an emphasis to throw light on a wider spectrum viz. National level focus cutting across different industries from Dakshin which means South. To be precise, we are in this Marketing Research Industry right from 1991, i.e., for the last 25 years...

INORI addresses quantitative, qualitative research, analysis requirements and research report services of various service sectors and product manufacturing companies. Apart from B2B and B2C industry verticals, INORI covers Government and NGO sectors also. In the year 2007, INORI expanded its service spectrum to international markets and provide Market Research Outsourcing (MRO) and Knowledge Process Outsourcing (KPO) solutions. iNORI has an extensive field network across India and sales & delivery operations in U.S & U.K. INORI also serves South East Asia markets (Malaysia & Singapore) through partnership tie-up with leading research agency.

The Market Research Outsourcing (MRO) and Knowledge Process Outsourcing (KPO) engagements are executed at the India Knowledge Center office in Chennai. Being a customer & employee friendly organization, INORI strictly follows the ethics & codes of market research industry.

Vision & Values

To bring out innovative solutions with high quality to every need of our clientele.

Our Values

  • Maintaining professional and industry standards
  • Ensuring growth and success to our clientele through long term partnership
  • Creating employee friendly environment


T. Sridhar, CEO & Business Director
Sridhar gained professional experience from IMRB International and Operation Research Group (ORG) and his industry experience is around 24 years. He was into project management services, marketing research training, guiding management students and marketing research advisory services for many years. Prior to join Dakshin Research, Sridhar has served for RPG Group also. In iNORI, Sridhar looks after India operations, new business development, client management and strategic initiatives of iNORI.

K. Suresh, Project Director
Suresh has 27 years of experience in sales & marketing of FMCG, Consumer Durables and Services Industry. He was with Brooke Bond Lipton India Ltd. (currently Unilever) and leading marketing research organizations. Suresh looks after the execution of the research apart from the field operations and Quality control.