Market Intelligence is the essences of Business
Market Research helps in understanding of who your consumers are and what they want
Data Collection & Management
Market Research helps you understand your competition and make the right moves.
Market Research helps you identify business problems and fix it with an understanding of the complete system.

Data Collection & Management

Data collection & data management services are executed for data collection outsourcing (overseas) clients and Indian clients. Primary research, secondary research, data extraction, data transformation, data loading and data validation & cleansing are the major services provided by iNORI.

Primary Research Techniques

  • Online Surveys (internet surveys)
  • Computer Aided Telephonic Interviews (CATI)
  • Face-to-Face (Personal Interviews)
  • Telephonic Interviews
  • Mailer Surveys
  • In-Depth-Interviews (IDI)
  • Focus Group Discussions (FGD)
  • Observational Techniques
  • Mystery Shopping
  • Mall intercept Interviews

For U.S and U.K, currently CATI and Online data collection methods are followed. Multiple level quality audits are performed to ensure the data is authentic.

Secondary Research Sources

Internet (Industry & business related websites), Industry Associations/Boards Annual reports/Newsletters, Business News dailies, Business journals & magazine, iNORI’s previous reports and proprietary databases, Publications from Government and Academic Institutions are the sources of information.

To know more about these services, please visit other links in the data collection and data management sections.

Copyrights©2014.inori.in. All rights reserved

Powered by Raga Designers