Market Intelligence is the essences of Business
Market Research helps in understanding of who your consumers are and what they want
Data Collection & Management
Market Research helps you understand your competition and make the right moves.
Market Research helps you identify business problems and fix it with an understanding of the complete system.

Custom Research Solutions

Customized research solutions are focused on specific research requirements of a particular client. Only the specific client’s business issues & study objectives are considered for the further investigation. The research solutions and conclusions are uniquely customized for the client.

Research Types

iNORI offers the following research services:

Consumer Research (B2C)

In Consumer research, the behavior, attitude, perception, awareness and opinion about particular product or service is studied. iNORI provides following specific services.

  • Brand tracking (customer opinions)
  • Concept testing
  • Customer segmentation
  • Identification of target customers
  • New product testing
  • Pricing/costing research
  • Product or service positioning
  • Usage & Attitude Surveys,

Industrial Research (B2B)

In Industrial research, the status of a particular industry or a particular product is studied. iNORI expertise in Industrial Research includes the following B2B research studies:

  • Brand tracking (customer opinions)
  • Company profiling
  • Competitor profiling
  • Customer profiling
  • Corporate image studies
  • Demand forecasting (Market Sizing)
  • Market potential for a particular industry
  • Market potential for a particular product
  • New market identification
  • New project identification
  • Sales force Effectiveness
  • Supply chain effectiveness

Satisfaction & Feedback Research

Whether it is B2C or B2B, the end-user of a product or service has lot of opinion and feedback about his/her experience with the product or service offered. The feedback has to be captured continuously to take proper business decisions. Net Promoter Score, Need-Gap Analysis and Loyalty Analysis are the methods adopted by iNORI in these studies. iNORI practices following Satisfaction & Feedback research services:

  • Customer satisfaction (B2B, B2C)
  • Dealer satisfaction (B2B, B2C)
  • Employee satisfaction (Corporate)
  • Patient satisfaction (Hospitals)
  • Student/Alumni/Faculty satisfaction (Education)

Social & Development Research

Social Research and Socio-Economic Research are conducted to take measures to improve society i.e people of the country. Socio-economic status, living conditions, education, food, income resources, natural resources and dependency level etc. are generally studied here. Government departments, NGOs, and social welfare/development authorities utilizes the services of iNORI.

  • Awareness & usage of Govt. schemes
  • Drinking Water facilities & Drainage Systems
  • Education development
  • Home based Small Scale Industries
  • Opinion polls
  • Poverty assessment
  • Rural forestry
  • Rural healthcare
  • Sanitary conditions
  • Savings
  • Socio-economic status of a district/state/rural areas

Advertising & Media Research

Advertising & Media Research helps organization to take decision on effective measurement of sales promotion initiatives deployed by them. Advertisement research is used for positioning the product/service in a better way. iNORI expertise includes the following studies:

  • Brand recall tests (Ad recall)
  • Effectiveness of advertisements
  • Media reach level (various media)
  • Pre & Post Ad testing
  • Preference of media (media selection)
  • Product Positioning

Feasibility Research

Feasibility research is conducted to analyze the pros and cons of starting a venture or business or activity in a particular location. In these studies technical feasibility, financial viability, government regulations and feedback of local community are studied. Based on the client’s business objectives, additional parameters are also studied.