Consumer Research (B2C)

In Consumer research, the behavior, attitude, perception, awareness and opinion about particular product or service is studied. iNORI provides following specific services.

• Brand tracking (customer opinions)
• Concept testing
• Customer segmentation
• Identification of target customers
• New product testing
• Pricing/costing research
• Product or service positioning
• Usage & Attitude Surveys,

Industrial Research (B2B)

In Industrial research, the status of a particular industry or a particular product is studied. iNORI expertise in Industrial Research includes the following B2B research studies:

• Brand tracking (customer opinions)
• Company profiling
• Competitor profiling
• Customer profiling
• Corporate image studies
• Demand forecasting (Market Sizing)
• Market potential for a particular industry
• Market potential for a particular product
• New market identification
• New project identification
• Sales force Effectiveness
• Supply chain effectiveness

Satisfaction & Feedback Research

Whether it is B2C or B2B, the end-user of a product or service has lot of opinion and feedback about his/her experience with the product or service offered. The feedback has to be captured continuously to take proper business decisions. Net Promoter Score, Need-Gap Analysis and Loyalty Analysis are the methods adopted by iNORI in these studies. iNORI practices following Satisfaction & Feedback research services:

• Customer satisfaction (B2B, B2C)
• Dealer satisfaction (B2B, B2C)
• Employee satisfaction (Corporate)
• Patient satisfaction (Hospitals)
• Student/Alumni/Faculty satisfaction (Education)

Social & Development Research

Social Research and Socio-Economic Research are conducted to take measures to improve society i.e people of the country. Socio-economic status, living conditions, education, food, income resources, natural resources and dependency level etc. are generally studied here. Government departments, NGOs, and social welfare/development authorities utilizes the services of iNORI.

• Awareness & usage of Govt. schemes
• Drinking Water facilities & Drainage Systems
• Education development
• Home based Small Scale Industries
• Opinion polls
• Poverty assessment
• Rural forestry
• Rural healthcare
• Sanitary conditions
• Savings
• Socio-economic status of a district/state/rural areas

Advertising & Media Research

Advertising & Media Research helps organization to take decision on effective measurement of sales promotion initiatives deployed by them. Advertisement research is used for positioning the product/service in a better way. iNORI expertise includes the following studies:

• Brand recall tests (Ad recall)
• Effectiveness of advertisements
• Media reach level (various media)
• Pre & Post Ad testing
• Preference of media (media selection)
• Product Positioning

Feasibility Research

Feasibility research is conducted to analyze the pros and cons of starting a venture or business or activity in a particular location. In these studies technical feasibility, financial viability, government regulations and feedback of local community are studied. Based on the client’s business objectives, additional parameters are also studied.